Apple inc

Working in London & Los Angeles focusing on the brands
digital creative campaigns, animation & visual design

Working in London & Los Angeles focusing on the brands digital creative campaigns, animation & visual design

Overview

Working for Apple felt like a dream as a designer, their digital creative ideas always inspired me to think different & keep it simple.

During my time at Apple, I was mainly focused on creating digital campaigns for Apple products i.e iPhone, iPad & iPod Touch. A lot of the work that I have highlighted below was shown in the USA & the UK both online & on tv. I had the opportunity to work in Los Angeles and London on designs that were eventually presented to Steve Jobs.

Working for Apple felt like a dream as a designer, their digital creative ideas always inspired me to think different & keep it simple.

During my time at Apple I was mainly focused on creating digital campaigns for Apples products i.e iPhone, iPad & iPod Touch. Alot of the work that I have highlighted below was shown in the USA & the UK both online & on tv. I had the opportunity to work in Los Angeles and in London on designs that were eventually presented to Steve Jobs.

Working for Apple felt like a dream as a designer, their digital creative ideas always inspired me to think different & keep it simple.

During my time at Apple I was mainly focused on creating digital campaigns for Apples products i.e iPhone, iPad & iPod Touch. Alot of the work that I have highlighted below was shown in the USA & the UK both online & on tv. I had the opportunity to work in Los Angeles and in London on designs that were eventually presented to Steve Jobs.

Working for Apple felt like a dream as a designer, their digital creative ideas always inspired me to think different & keep it simple.

During my time at Apple I was mainly focused on creating digital campaigns for Apples products i.e iPhone, iPad & iPod Touch. Alot of the work that I have highlighted below was shown in the USA & the UK both online & on tv. I had the opportunity to work in Los Angeles and in London on designs that were eventually presented to Steve Jobs.

Working for Apple felt like a dream as a designer, their digital creative ideas always inspired me to think different & keep it simple.

During my time at Apple I was mainly focused on creating digital campaigns for Apples products i.e iPhone, iPad & iPod Touch. Alot of the work that I have highlighted below was shown in the USA & the UK both online & on tv. I had the opportunity to work in Los Angeles and in London on designs that were eventually presented to Steve Jobs.

What was involved

Art direction
Creative
Visual design
Branding

Role, client & duration

Senior Visual Designer
Apple inc
1 year 3 months
iPod Touch & iPhone

iPod Touch creative

I was first challenged to create an engaging iPod Touch advert that was to be used as a website hero to take over some of the biggest online websites at the time i.e MTV, IGN, Yahoo, Sky Sports and Absolute Radio. The concept was that the user can interact & preview the ad at the top of the MTV website landing page for example and it would break up the website into bits to fully showcase Apple's iPod Touch product. This campaign was put together from a tv ad that I worked on prior for the iPod Touch, this is also shown below. The creative won an online webby award and was reviewed by Steve Jobs before it went live.

I was first challenged to create an engaging iPod Touch advert that was to be used as a website hero take over on some of the biggest online websites at the time i.e MTV, IGN, Yahoo, Sky Sports and Absolute Radio. The concept was that the user can interact & preview the ad at the top of the MTV website landing page for example and it would break it up the website into bits to fully showcase Apples iPod Touch product. This campaign was put together from a tv ad that I worked on prior for the iPod Touch, this is also shown below. The creative won an online webby award and was reviewed by Steve Jobs before it went live.

I was first challenged to create an engaging iPod Touch advert that was to be used as a website hero to take over some of the biggest online websites at the time i.e MTV, IGN, Yahoo, Sky Sports and Absolute Radio. The concept was that the user can interact & preview the ad at the top of the MTV website landing page for example and it would break up the website into bits to fully showcase Apple's iPod Touch product. This campaign was put together from a tv ad that I worked on prior for the iPod Touch, this is also shown below. The creative won an online webby award and was reviewed by Steve Jobs before it went live.

iPod Touch Broadcast Ad

This was for the launch of the iPod Touch and was shown globally, it was used as a broadcast advertisement on TV. The brief was that it had to come across as fun and appeal to the younger generations so the creative was tailored to appeal to this audience.

This was for the launch of the iPod Touch and was shown globally, it was used as a broadcast advertisement on TV. The breif was that it had to come across as fun and appeal to the younger generations so the creative was tailored to appeal to this audience.

Building the iPhone 4 TV adverts

I worked on a series of 5 Apple adverts with a focus on different key features specifically for the iPhone (i.e Apple Store & FaceTime). There was a lot of visual design work around the UI and the animation of screen elements for the adverts to be possible. The main goal was to showcase the phone operating system & its updated features in the best light. Below you can see an example of one of the creatives

I worked on a series of 5 Apple adverts with a focus on different key features specficially for the iPhone (i.e Apple Store & Face Time). There was alot of visual design work around the UI and the animation of screen elements for the adverts to be possible. The main goal was to showcase the phone operating system & its updated features in the best light. Below you can see an example of one of the creatives

I worked on a series of 5 Apple adverts with a focus on different key features specifically for the iPhone (i.e Apple Store & FaceTime). There was a lot of visual design work around the UI and the animation of screen elements for the adverts to be possible. The main goal was to showcase the phone operating system & its updated features in the best light. Below you can see an example of one of the creatives

iPhone 4 OS Creative

Was briefed to create an engaging creative animated explainer to raise awareness to customers that iPhone IOS software and hardware are created in the same place. I decided to use a hand-drawn type of style so I can communicate the more simplistic elements of the OS. All the frames were all hand drawn and animated frame by frame by myself.

Was briefed to create an engaging creative animated explainer to raise awareness to customers that iPhone IOS software and hardware is created in the same place. I decided to use a hand drawn type of style so i can communicate the more simplistic elements of the OS. All the frames were all hand drawn and animated frame by frame by myself.

Apple education visual creative

I was tasked to create a visual & motion design graphic for the Apple Store that was to be shown on the London Underground it was used to promote Apple's incentives for students that were going back to college.

I was tasked to create a visual & motion design graphic for the Apple Store that was to be shown on the London Underground it was used to promote Apples incentives for students that were going back to college.

iTunes promotional creative

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Phone: +447935187068
Email: studio@bejanpaul.co
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